SDNA produces distinctive digital artwork and unusual presentation media to create immersive environments. Our main objective is to explore techniques of interaction with public spaces in order to reach a much broader and more diverse audience. By using innovative technologies and creating artwork “in situ” we aim to expand the development of digital art, integrating it into live performances and site-specific installations. In the past five years we have developed and presented digital art and theatrical productions for museums, fashion labels, city councils, musicians and many more. Our work varies from audio visual installation and performance to interactive architectural large scale video projections. Previous projects took place internationally from Russia to Tahiti, in London venues have included the V & A Museum, the ICA and the Whitechapel Gallery.