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UPITUP (up it up!) is a young and sexy record label that’s based in Rome (Italy), Stuttgart (Germany) and Liverpool (UK). In a world with an over-nourished music industry and its well-rehearsed production machinery, we’ve been releasing free music over the web since March 2003 - just because we can. Doing asides better than what they do for living is our way of stating that a system of copyright, audience economics and marketing strategies is obsolete and just sucks arse.All our music is completely free, however, we are planning to produce vinyl releases in the near future. Those releases won’t replace our free output and they will not have any copyright licenses, and we always encourage you to copy, remix and spread our shit anywhere you want. It’s basically just for those friends who are DJs…